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Build a Brand in 30 Days Audiobook

Build a Brand in 30 Days

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Publisher's Summary

You don’t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this audiobook – and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

Establish your brand values and positioning.

Get the all-important name right.

Bring your brand to life.

Turn your customers into your advocates.

Manage your PR and use your marketing budget wisely.

Inspire your staff to live the brand too.

Deal with problems when something goes wrong

Branding is not about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

Simon Middleton is the author of Brand New You, Build A Brand In 30 Days, and What You Need To Know About Marketing. He is one of the UK's most in-demand independent brand strategy advisors, consulting and speaking all over the UK and overseas. Simon has worked on brand, creative and training projects with a wide range of major corporates as well as with charities and destinations. He is a regular commentator on brand issues in the press, on TV and radio, and has appeared on BBC Newsnight, Sky News, Five News, CNN, BBC Breakfast, Bloomberg, The Politics Show.

©2010 Simon Middleton (P)2013 Audible Ltd

What the Critics Say

"Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand." (Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire)

"…lays out [all] the right questions for anyone launching a brand." (Director)

What Members Say

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Performance


There are no listener reviews for this title yet.

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  • Francis Hill
    4/04/16
    Overall
    Performance
    Story
    "Exactly what the title says, brilliant!"

    I recently started a business, this book helped me uncover many flaws within my brand, my story and business plan. If you have a business or in a business that involves a great deal of marketing. I highly recommend this book, some of it is obvious but there are lots of golden nuggets within. Thanks, F.

    7 of 7 people found this review helpful
  • John
    England
    9/01/15
    Overall
    Performance
    Story
    "Easy to Use But In Depth"

    A great guide to brand for any small business or indeed any business owner really as it explains the process in a useful broken down real world fashion . Even if you can hire a brand person listen to this first so you can ask better questions and therefore get more out of them .

    9 of 10 people found this review helpful
  • philip wells
    22/11/16
    Overall
    Performance
    Story
    "Need the physical book"
    Would you listen to Build a Brand in 30 Days again? Why?

    A great book to get you thinking about brands and what it consists of. However if I had a choice now, i'd get the physical book as there are lots of activities during the book which would be far easier to refer back to.


    3 of 3 people found this review helpful
  • Amazon Customer
    30/10/16
    Overall
    Performance
    Story
    "Worth every minute."

    Clear English speech. No name dropping and side lining as found in US books on the same subjects, Absolutely packed with information about how to go on. Forget the rest, this is the best! You won't be disappointed!

    2 of 2 people found this review helpful
  • Alev Haddadieh
    United Kingdom
    14/07/16
    Overall
    Performance
    Story
    "Excellent tips for branding"

    it's an excellent book sharing the well tried and tested branding tips. the author has also recommends top bookstore read further on branding.

    2 of 2 people found this review helpful
  • Wendy
    21/01/17
    Overall
    Performance
    Story
    "Superb listening and great tool."

    This book gives you a wonderful understanding about how to get a step in the right direction when starting your business. Great book.

    1 of 1 people found this review helpful
  • JOHN
    1/11/16
    Overall
    Performance
    Story
    "Comprehensive guide for new brands"

    An excellent walk through of a step by step process from an experienced person for those starting a brand or developing a relatively new one.

    1 of 1 people found this review helpful
  • Customer797
    10/09/16
    Overall
    Performance
    Story
    "Could not really get it"
    What did you like best about Build a Brand in 30 Days? What did you like least?

    The reason I got this book as because I had a small craft business and wanted to build a "brand" / image, but it does not really apply to extremely small business, and I did not finish the book. The voice was good, but the content did not catch my full attention. Shame I had hoped to find the ideal book for my small business.


    2 of 3 people found this review helpful
  • Anonymous
    10/11/17
    Overall
    Performance
    Story
    "Annoying"

    The guy says the word bullet every 10 seconds and is really annoying I could only listen to 30 minutes. Isn’t for people who are looking to start up a business, only for people who have an established business.

    0 of 0 people found this review helpful
  • Miss E Santiago
    London, United Kingdom
    16/09/17
    Overall
    Performance
    Story
    "Great book. Simple and direct. Very accessible."

    It is easy to understand and jargon free. I like the fact that it gives workouts at the end of each chapter so that you know how to apply what you've learnt. Very pleasant performance by the author too.

    0 of 0 people found this review helpful

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