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Brands and Bulls**t.
- Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
- Narrated by: Bernhard Schroeder, Sean Pratt
- Length: 6 hrs and 12 mins
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Publisher's Summary
As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert.
Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer. This new branding audiobook offers you the insight and tools to learn how to excel at marketing strategy and branding. It is filled with over 20 years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing career. This audiobook will help you:
- Understand what branding in a digital world really means
- Learn how to create a powerful brand that creates a customer "feeling"
- Create specific brand strategies that really work in the marketplace
- Review 10 possible brand strategies and understand their potential
- Understand how positioning and category ladders work and why
- Utilize tools like brand decision trees to simplify complex brand choices
- Create a branding strategy for a client or company that targets a blue ocean
- Begin to comprehend the new four P's of marketing and their impact
- Learn how to quickly create a brand plan with the BrandPlanr
Whether you work at a brand or work in an agency, you need to understand exactly how to build and lead a brand. You need to believe that to be a great marketer, you just need more branding insight and tools. And you definitely need to understand the difference between branding and bulls**t. Achieve the marketing career you deserve. This is the branding primer every digital marketer has been waiting for. Enjoy.
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What listeners say about Brands and Bulls**t.
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 17-05-2019
Educational.
Great for learning as a someone who practices digital marketing but has never fully taken the time to understand the tactical approach behind what they are doing. It also suggests many other books to continue the journey. At times it will feel like a bit of an information overload when it lists the many things you need to know. But i could never complain about all the information that is packed into Brands and Bullshit. HIGHLY RECCOMEND!
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- Simon
- 16-09-2020
This book changed my mind
I was mistaken on branding. I knew the school of thought presented in this book, but disagreed with it as I saw product to be the driving force and basically what the brand is. However, about 2 hours in I let go of my sceptical attitude and listened carefully. this book has changed my mind and made everything much clearer. We'll produced too with good audio.
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- Frank
- 28-01-2024
Excellent! Bought the kindle version too
Very easy to listen to and witty at times
A potentially dry subject brought to life with excellent writing and great ideas and concepts.
Will apply in my work
Thanks 🙏
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