Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems.
Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including:
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
Although it is too long, but worth listening. I found it great. The narrator performance was not helping me to continue to be honest, But the content is great.
1 of 1 people found this review helpful
Book functions perfectly as a checklist for branding problems and lives up to the title.