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  • Architect and Entrepreneur

  • A Field Guide: Building, Branding, and Marketing Your Startup Design Business
  • By: Eric W Reinholdt
  • Narrated by: Eric W Reinholdt
  • Length: 5 hrs and 18 mins
  • 4.8 out of 5 stars (18 ratings)

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Architect and Entrepreneur

By: Eric W Reinholdt
Narrated by: Eric W Reinholdt
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Publisher's Summary

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.

The problem:

Embarking on a new business venture is intimidating. You have questions, but many of the resources available to help entrepreneur architects and interior designers start their design businesses lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models.

If you're an individual or small team contemplating starting a design business, this is your field guide, crafted to inspire action.

The solution:

Using the lean start-up methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision, enabling one to think big, start small, and learn fast.

It's a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential.

Questions about:

  • Start-up costs
  • Business models (old and new)
  • Marriage of business and design
  • Mind-set
  • Branding and naming (exercises and ideas)
  • Internet marketing strategies
  • Passive income ideas
  • Setting your fee
  • Taxes
  • Standard operating procedures (SOPs)
  • Securing the work
  • Client relations
  • Software
  • Billing rates
  • Contracts

Building a business isn't a singular act; it's a series of small steps. Using the outline found in Architect and Entrepreneur, you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan, you'll be challenged to craft a brand, and you'll sell it using new technologies.

©2015 Eric W Reinholdt (P)2016 Eric W Reinholdt

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good book for architects but...

good book for architects/engineers wanting to go into business but it's american business.

still some good concepts discussed. you'll learn from the book but you'll also not need to listen to some chapters.

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Just brilliant ! Work for landscape architect too

If you want to start your business, start here. This guy is amazingly inspiring !

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Essential for architectural start-up

Would you consider the audio edition of Architect and Entrepreneur to be better than the print version?

Not sure I just listen to this while at work doing architectural documentation.

What was one of the most memorable moments of Architect and Entrepreneur?

His description of how he started his own practice.

What about Eric W Reinholdt’s performance did you like?

His honesty.

Was there a moment in the book that particularly moved you?

Yes ... every chapter...

Any additional comments?

The world of Architecture is lucky to have him.

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