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Analysis of Malcolm Gladwell's The Tipping Point

By: Milkyway Media
Narrated by: Dwight Equitz
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Publisher's Summary

The Tipping Point: How Little Things Can Make a Big Impact (2000) by Malcolm Gladwell applies the logic of biological contagion to a wide range of social phenomena, such as crime waves, that function similarly to epidemics. The moment when a small-scale pattern gains exponential momentum and transforms into a widespread phenomenon is known in sociology as its Tipping Point....

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©2017 Milkyway Media (P)2017 Milkyway Media
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