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Publisher's Summary

Throughout history, humans have attempted to influence and control the thoughts of others. Since the word "brainwashing" was coined in the aftermath of the Korean War, it has become part of the popular culture and been exploited to create sensational headlines. It has also been the subject of learned discussion from many disciplines, including history, sociology, psychology, and psychotherapy. But until now, a crucial part of the debate has been missing: that of any serious reference to the science of the human brain. Descriptions of how opinions can be changed, whether by persuasion, deceit, or force, have been almost entirely psychological.

In Brainwashing, Kathleen Taylor brings the worlds of neuroscience and social psychology together for the first time. In elegant and accessible prose, and with abundant use of anecdotes and case-studies, she examines the ethical problems involved in carrying out the required experiments on humans, the limitations of animal models, and the frightening implications of such research. She also explores the history of thought-control and reveals how it persists all around us, from marketing and television to politics and education.

This edition includes a new preface from the author reflecting on the uses of brainwashing today, including by the Islamic State.

©2004 Kathleen Taylor (P)2018 Tantor

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  • M.
  • 25-03-2020

Very beneficial book

Learn about the history, science, and avoidance of brainwashing and misguidance. Aside from that I learned new words and social approaches that are both healthier for me and others.

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  • MaMm
  • 14-01-2021

Interesting book plagued by bad writing

The topic and a lot of the content is interesting, however the author often uses unnecessarily complicated sentence construction - common in academics deciding to write a book for a lay audience. It makes the book fairly tiring to listen to.

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