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Publisher's Summary

The proven system for finding a title that sells your book!

Nobody buys a book unless they're first attracted by the title and cover. If the title doesn't grab them it's game over. That's why book publicist Scott Lorenz of Westwind Book Marketing created a strategy  for naming your book that'll get attention of potential buyers. Don't name your book until you've listened to Book Title Generator.

Using the latest methods of getting a book ranked on search engines and in Amazon, Lorenz lays out a plan to help you get the right title for your book. Lorenz asks authors to consider all options in the quest for the perfect book title. From using numbers, alliteration, idioms, and keyword research, Book Title Generator covers them all.

Many famous books we all know today started out with dreadful titles. Learn why when a title was changed their book sales took off! As a book publicist, Scott Lorenz has helped title hundreds of books and promoted hundreds more. He's a student of book titles and shares his nearly three decades of book marketing experience with authors in this book. Book Title Generator is designed to help authors and publishers spark the idea to lead them to the perfect book title. It's the surefire way to find your winning title.

©2020 West Wind Co (P)2020 Westwind Co

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  • Sara
  • 10-06-2020

A Must Read for Writers!

Struggling to find the magical words to title your masterpiece? Look no further. Book Publicist Scott Lorenz provides the answers in his own book, Book Title Generator. Breaking down the key elements of an effective book title, Lorenz deciphers in an easy to follow method, what exactly is going to draw the attention of your potential readers. 


Before reading Lorenz’s book, I thought a catchy title and flashy cover would be all I needed to convince potential readers to choose my story. Sure those two things might help, but now I know that some well advised research into how the potential buyers are looking for books, will go a long way as well. Lorenz takes into account that many readers are now searching for their next read online, and he explains how to reach out to that new and expanding market. Titling your book is not easy and choosing the right words, number of words, and the order they appear can be the difference between a smashing success or bitter failure. I highly recommend this book!

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  • Susan Keefe
  • 18-06-2020

Give your book the best chance of success!

The author of this book, Scott Lorenz, is the owner of Westwind Communications a successful book marketing company which has, over the years helped authors realize their dreams and catapulted their books into the eyes of the public. His vast experience in this field has given him unique insights into many aspects of book realization and marketing, and in this compact book, he shares these gems with his readers.

We all know the well-known phrase, “to judge a book by its cover,” however, first you have to find the book, and it is by the title that this is achieved. Search boxes are brilliant however, it is what you put into them which matters, and it is by understanding the types of keywords you should (or shouldn’t) use in your title, that you will get your book seen by your target audience. The importance of an eye-catching title cannot be overemphasized.

Therefore “How to Title Your Book” is one book every author should read, even if your book is already published, title changes are possible, and with the knowledge, you will acquire within these pages you will discover that a clever author doesn’t just come up with a title, they take advantage of examples out there from well-known authors, and do thorough research first.

However, the really smart author, or would-be author, will take advantage of this book, because within its pages are all the information you will need, complete with examples, crafty tips and many more things most authors just don’t consider. From lengths of titles and subtitles to alliteration, the use of numbers, and pen names, a myriad of topics are discussed. In each section, the advantages and disadvantages are clearly explained, and the impact they could have, which enable you to make informed decisions, and give your book the best chance it can have of standing out.

In conclusion, this enlightening book is, in my opinion, essential reading for authors. As author’s, we are not only extremely proud of our work, but we also want it to be read by our target audience. Let’s be honest we want to sell a lot of our books, for many reasons, fantasy author’s I am sure (even if it is in secret,) dream of becoming the next J. K. Rowling, and many children’s book authors who love animals fantasize that Disney will want to make a film of their book, I know I do. Whatever your reason for writing your book, you owe it to yourself to give it the best chance it can have to shine, and this book will help you achieve this.

In the spirit of reconciliation, Audible Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.