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Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

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Blue Ocean Strategy

By: W. Chan Kim, Renee Mauborgne
Narrated by: Grover Gardner
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About this listen

 Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
    • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp     Career Success Decision-Making & Problem Solving Economics Forecasting & Strategic Planning Investing & Trading Management Management & Leadership Marketing Marketing & Sales Career Investing Business Inspiring Thought-Provoking Leadership Business Strategy

    Critic Reviews

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
    All stars
    Most relevant
    This was well read and insightful book that best of all is practical. However it seems the audiobook is either abridged or an old edition, as it is missing several chapters from the kindle book.

    Insightful but abridged

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    the only problem is that the titles of the chapter are not sincronised with the reading

    great book!

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    A GREAT BOOK FOR ANYONE IN BUSINES WHETHER YOU ARE STARTING A BUSINESS OR GROWING AN EXISTING ONE

    Wow outstanding

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    Definitely worth a listen but is in need of a serious revision, especially when it comes to the tech sector since 2006. Fundamentals of Blue Oceans haven't changed and this book is well rounded for anyone looking at exploring this system. Note: Found the narrator's voice lecturing.

    An oldie that needs updating

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    a must for any entrepreneur. Exactly the type of book I have been looking for.

    great book

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