Black Still Matters in Marketing
Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Select 1 audiobook a month from our entire collection.
Listen to your selected audiobooks as long as you're a member.
Auto-renews at $8.99/mo after 30 days. Cancel anytime.
Black Still Matters in Marketing
Narrated by:
Allyson Johnson
Buy Now for $21.99
-
Narrated by:
-
Allyson Johnson
-
By:
-
Pepper Miller
About this listen
Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.
Black Still Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.
©2012 Pepper Miller (P)2018 Tantor
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.