Black Man Can't Do cover art

Black Man Can't Do

This Book Is Born from My Personal Journey

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Black Man Can't Do

By: James Rietz
Narrated by: Gene Snowden
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About this listen

BLACK MAN CAN’T DO is a bold, unfiltered journey into the life of a Black man navigating the raw, demanding world of heavy equipment operations—an industry built on muscle, precision, and an unspoken racial divide.

James A Rietz exposes the truth behind the construction fences, where bulldozers, cranes, and excavators roar—and so do centuries-old stereotypes. As the only Black face on many job sites, James didn’t just learn how to move earth—he learned how to move mountains of doubt, prejudice, and exclusion.

In this powerful memoir-meets-manual, James shares what it really takes to survive and succeed in a white-dominated, blue-collar world. From learning to operate massive machines under pressure, to facing unequal pay, being passed over for promotions, and enduring silent racism, this book reveals the everyday grit and courage required to prove that skill has no color.

Told through 20 deeply personal and brutally honest chapters, BLACK MAN CAN’T DO challenges industry norms, calls out the quiet discrimination hiding behind “just business,” and redefines what it means to be a leader when no one’s ready to follow you.

More than a story of struggle, this is a story of strength. Of mentorship. Of community. Of legacy. It's a rallying cry for every young Black man who ever thought a career in the trades wasn’t for him.

If you've ever been told “you don’t belong,” this book will tell you otherwise.

©2025 James A Rietz (P)2025 James A Rietz
Business Professionals & Academics Racism & Discrimination Social Sciences
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