Grinding It Out: The Making of McDonald's is Ray Kroc's rags-to-riches story of how he built the fast-food behemoth McDonald's from the ground up. His book has been widely recognized as a business executive's bible for how to succeed. Kroc narrates his life story and demonstrates how the grit and determination he used as a paper cup salesman led him through a series of twists and turns to meet the McDonald brothers, Richard and Maurice, who were running a successful hamburger stand in San Bernardino, California. From there, he constructed one of the world's most successful franchise systems and built an empire that continues to dominate its industry even now, decades after his death.
Kroc initially met the McDonald brothers at their San Bernardino restaurant in 1955. At the time, Kroc was running a business selling commercial milkshake machines.
Please note: This is a summary, analysis, and review of the book and not the original book.
I should have known better based on the sample, brevity, and price of this product.
Maybe you can appreciate this book when you listen to it...but I cannot. Good luck if you make this purchase.
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