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Beyond the Pale

The Story of Sierra Nevada Brewing Co.
Narrated by: Jones Allen
Length: 8 hrs and 53 mins
4.5 out of 5 stars (8 ratings)
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Publisher's Summary

Personal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co.

Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available. Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be "among the best brewed anywhere in the world."

Beyond the Pale describes Grossman's unique approach to making and distributing one of America's best-loved brands of beer, while focusing on people, the planet and the product.

  • Explores the "Sierra Nevada way," as exemplified by founder Ken Grossman, which includes an emphasis on sustainability, nonconformity, following one's passion, and doing things the right way
  • Details Grossman's start, home-brewing five-gallon batches of beer on his own, becoming a proficient home brewer, and later, building a small brewery in the town of Chico, California

Beyond the Pale shows how with hard work, dedication, and focus, you can be successful following your dream.

©2013 Sierra Nevada Brewing Co (P)2013 Audible, Inc.

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  • jennifer
  • 21-10-2017

A love of beer, and friends and family with money

He lost me on his whole "health and wellness" stuff.
I had hoped to hear more about his relationships with his wife and childdren.

That aside, what a wonderful book packed with brew science, tenacious ingenuity and a never give up attitude.

it is amazing what you can do when you have drive, and friends and family that. continually loan you money, sell their shares when you finally start making money but need moreetc..
Bless him, he is just so in love with making beer...it is hard to fault a man who loves beer...

1 of 1 people found this review helpful

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  • Amazon Customer
  • 13-11-2018

Good story but the robotic voice ruined it for me

Good story but the robotic voice ruined it for me. I would love to see the 2nd edition with a better voice!

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  • Ethan
  • 08-01-2018

Lots of ancilliary details

Great success story, but lacks hearty details. Take away: good beer equals sales when there are no good beers. Business partners aren't family. Money allows you to run a cool business.

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  • PC
  • 06-05-2017

Nice history about sierra nevada

Ken Grossman founded Sierra Nevada and worked and learned about all aspects of his brewing business first hand. The entrepreneurship spirit is amazing.

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  • Randall S.
  • 21-09-2016

My appreciation has grown.

As a individual who went to Chico State, I had gone to Sierra Nevada many times. Whether it was for a tour, dinner or just drinks, I loved the brewery! Every tour I have taken (estate, sustainability and beer geek) have taught me something new. Now living outside of Chico, when we visit we take a tour and again, I'm floored that on the same basic estate tour I'm always amazed at learning something new. Sierra Nevada has trielt embodied wonderful principles from the start and this book opened my eyes even wider to that fact. They are so much more than quality beer. Thank you Ken Grossman for not only writing this book but continuing to believe in your brand even when times got tough! High suggest this book!

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  • J. M. Guillemette
  • 19-09-2016

Great book even greater beer!

Great book with a good amount of market information along with the history of the brewery. For an aspiring brewer like myself this books seems to almost talk you out of trying to start your own brewery. Lots of good beer for thought.

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  • Denisse pissed off customer
  • 27-05-2016

home made

great story of passion and drive to build the legacy of our time. really open and passionate story and autobiography.

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  • ACG
  • 20-04-2016

very exciting stuff

this book was a lot of fun! it made you appreciate the struggles and experiences that craft brewing had to go through

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  • Northridge Gardener
  • 22-06-2015

great for beer geeks

I am an experienced brewer and still learned from the book. Reader didn't know beer.

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  • Matthew Turner
  • 26-04-2015

Great story

Great story. Even if you're not a big beer fan, it is a great story of entrepreneurship. Wonderful success of turning your dream into an amazing product then an amazing business

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  • Amazon Customer
  • 30-09-2018

Great Overview

Took a while to get going as the first bit is about Ken’s childhood, but when he starts talking about the brewing side, I found it incredibly insightful and inspiring to think Sierra Nevada built their brewery from scratch with no outside investment, save family and friends.

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  • Colin
  • 31-03-2016

From Home Brew to World-Class

This audiobook hits the spot on several levels. As a business success story it leads the reader from the struggle of early days to more heady times of business success. The book is well written and narrated, and would appeal to budding entrepreneurs and anyone with a thirst for craft ale.