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Believe

The Untold Story Behind Ted Lasso, the Show That Kicked Its Way into Our Hearts

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The definitive book on the TV show Ted Lasso, written by New York Times journalist and editor Jeremy Egner, celebrating the show’s improbable rise and cultural impact while never losing sight of the heart, friendship, and passion that have made it an enduring favorite for the ages

When Ted Lasso first aired in 2020, nobody—including those who had worked on it—knew how a show inspired by an ad, centered around soccer, filled mostly with unknown actors, and led by a wondrously mustached “nice guy” would be received. Now, eleven Emmys and one Peabody Award later, it’s safe to say that the show’s status as a pop culture phenomenon is secure. And, for the first time, New York Times television editor Jeremy Egner explores the creation, production, and potent legacy of Ted Lasso.

Drawing on dozens of interviews from key cast, creators, and more, Believe takes readers from the very first, silly NBC Premier League commercial to the pitch to Apple executives, then into the show’s writer’s room, through the brilliant international casting, and on to the unforgettable set and locations of the show itself.

Egner approaches his reporting as a journalist and as a cultural critic, but also with an affection and admiration fans will appreciate, carefully and humorously telling Ted Lasso’s story of teamwork, of hidden talent, of a group of friends looking around at the world’s increasingly nasty discourse and deciding that maybe simple decency still had the power to bring us together—a story about what happens when you dare to believe.


* This audiobook edition includes a downloadable PDF with the Source Notes from the printed book.
Art Entertainment & Performing Arts Film & TV History & Criticism Sports
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I very much enjoyed this book. Yes I have seen the TV show and thoroughly enjoyed it. However the book takes us through the whole three seasons with comments from the writers, actors and others. I liked the insights into how it came about, filming through covid and the music for the show. I am not a music person so that all passed me by. I intend to now rewatch the show and pay attention to the music and other things mentioned. I wouldn't recommend this book to those who haven't watched the show, as there are a lot of spoilers. However I know some readers have done so and survived.
I thought the narrator was just a little lacking in making this even more interesting, he had sort of a matter of fact approach. However it didn't really detract.

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