Stop Letting Your Worst Customers Shape Your Business
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Stop Letting Your Worst Customers Shape Your Business
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Businesses often make small compromises for difficult customers without noticing the pattern.
A discount here. An extra there. A pricing concession because you do not want to lose the work. Before long, the business is being shaped by the customers who value it least.
Christine explains a practical way to think about customer quality using an A, B, C and D grading system — from the customers you would happily clone to the ones you probably should not be dealing with at all.
The real question is whether your best customers or your worst customers are shaping the way your business operates.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.