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The No Bullshit Business Coaching Podcast

The No Bullshit Business Coaching Podcast

By: Nick T. Rustad MBA CSM CSPO
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The No Bullshit Business Coaching Podcast

Cut through the noise. Skip the fluff. Get real solutions.

Welcome to The No Bullshit Business Coaching Podcast—the show for entrepreneurs, founders, and business owners who are tired of feel-good platitudes and useless corporate jargon. We’re sitting down to tackle the gritty, everyday challenges of running and scaling a business. No sugarcoating—just straight talk, real problems, and practical strategy.

Hosted by Nick Rustad, MBA, bringing 25 years of hard-won experience from the operational trenches straight to your speakers. Nick is also the founder of 1stContact.ai, a powerful all-in-one AI CRM. You can contact Nick at nick@1stcontact.ai.

What We Bring to the Table:

  • Client Acquisition: How to stop chasing leads and start attracting high-value clients.

  • Cash Flow Reality: Managing your numbers to keep the lights on and the bank account growing.

  • Smart Scaling & Revenue: Real-world strategies to boost revenue without breaking your operations or your sanity.

  • Navigating the Red Tape: Dealing with contracts, proprietary information, and all the messy behind-the-scenes legal/operational hurdles.

When to Listen:

Tune in twice a week for quick, punchy, and actionable discussions. Bring your biggest business hurdles, your best stories, and a sense of humor.

Hit Subscribe or Follow now, and let’s get down to business.

🚨 The "No BS" Legal Disclaimer:

The No Bullshit Business Coaching Podcast is for entertainment and educational purposes only. We are here to brainstorm, share ideas, and have a good time, but we are not legally or financially responsible for the outcomes of any advice or strategies discussed on the show. Always consult with your own legal and financial professionals before making big business moves!

The No BS Coaching Podcast 2026
Episodes
  • Episode 1: Cutting Through the Noise to Attract High-Value Leads

    Episode 1: Cutting Through the Noise to Attract High-Value Leads
    Aug 2 2026

    In the premiere episode of The No Bullshit Business Coaching Podcast, host Nick Rustad sits down with Jeanna Malines (Founder of Trajecta) and Troy Hipolito (Founder of Skoop) to dismantle the biggest misconceptions entrepreneurs face when trying to generate leads.

    If you are hiding behind website updates instead of doing real outreach, this episode is your wake-up call. From defining your Ideal Client Profile (ICP) and overcoming Rejection Sensitivity Dysphoria (RSD) to leveraging personalized video outreach and strategic networking, Nick, Jeanna, and Troy share hard-earned, practical strategies to turn cold contacts into booked meetings.

    Key Takeaways & Timestamps:

    • Introduction: Meet Jeanna Malines (Career & ADHD Coach) and Troy Hipolito (Video & LinkedIn Outreach Expert).
    • Defining Your ICP: Why trying to serve "everyone" means serving no one, and how targeting a tight niche drives business.
    • ADHD, Fear, & Procrastination: Understanding Rejection Sensitivity Dysphoria (RSD) and breaking past the hesitation to put content out.
    • High-Ticket B2B Lead Gen: Why high volume isn't always the goal, and how to use LinkedIn profile "blockers" to weed out tire-kickers.
    • The "Sandwich Method" for Video Outreach: How Troy boosted message conversions from 3% to 21% using short, personalized video messages.
    • Beyond the Digital Screen: Finding leads through community networking, Chamber of Commerce events, and leverage tools like SCORE.
    • The Power of the Follow-Up: Why most sales happen on the 5th touchpoint and how Jeanna converts LinkedIn Services leads into long-term clients.
    • The Long Game of Nurturing: "People will never remember what you say, but they will always remember how you make them feel."
    • Final Advice for New Entrepreneurs: Stop buying "the shiny things," get a SCORE mentor, and focus on crystal-clear communication.

    Featured Guests & Resources:

    • Nick Rustad, MBA: Host & Founder of FirstContact.ai
    • Jeanna Malines: Founder of Trajecta (Career Transition & ADHD Coaching)
    • Troy Hipolito: Owner & Founder of Skoop (Instant Video & LinkedIn Automation Tool)
    • Free Resource Mentioned: SCORE.org (Free Small Business Mentorship)
    Show More Show Less
    39 mins
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