Cigna is pulling out of 11 states, and 369,000 people are going to be impacted. In this episode, I'm talking through what this means from a business perspective, especially for private practice owners and healthcare entrepreneurs who are trying to build sustainable practices in an unpredictable healthcare economy. This conversation is about payer moves, patient access, contracts, cash flow, team impact, and the way healthcare businesses have to prepare before the next major shift happens. Whether Cigna directly impacts your practice or not, this is your reminder to look at your business through three lenses: you as the owner, the patients and clients you serve, and the team you lead. The practices that sustain through seasons like this are led by CEOs who know their numbers, understand their contracts, pay attention to the healthcare landscape, and build revenue models that can weather change.

➡️ My Profit Playbook workshop is happening on June 17th from 2–4 PM E.T. … and it's free. If your practice still runs through you, I'll show you where your profit is leaking and how to lead in a way that gives you your time, energy, and margin back – save your seat now!

Some key takeaways from this episode include:

• 00:00 – Why Cigna's exit from 11 states creates a ripple effect for providers, patients, and healthcare business owners

• 02:42 – What the broken healthcare system requires from practice owners trying to lead and make business decisions inside of it

• 04:01 – Why knowing your payer contracts can protect your practice from being blindsided by marketplace changes

• 05:26 – The three lanes every CEO needs to assess when payer shifts hit the healthcare landscape

• 06:38 – How payer cost containment can quietly create more administrative pressure for your practice

• 08:02 – Why cash-pay practices still need a backup plan when the economy starts changing patient behavior

• 12:13 – What practice owners need to change about their time, leadership, and business development to stay prepared

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

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• Apply for the Private Practice CEO™ Program