The $52 Billion Vanishing Act: How WeWork Convinced Everyone Desks Were Magic cover art

The $52 Billion Vanishing Act: How WeWork Convinced Everyone Desks Were Magic

The $52 Billion Vanishing Act: How WeWork Convinced Everyone Desks Were Magic

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Summary

 WeWork called itself a tech company while renting desks, claimed to be elevating human consciousness while bleeding billions, and somehow convinced the smartest money in the world that a charismatic surfer could reinvent real estate. We dive into how Adam Neumann turned coworking spaces into a near-religion, and why SoftBank kept writing checks even when the math made no sense. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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