BrewDog was once the poster child for punk business – cult branding, guerrilla marketing and a loyal army of “equity punks” behind it. So how did a billion‑pound craft beer darling end up as a cautionary tale?

In this episode, Danielle and Simon revisit BrewDog – not just the headlines, but the actual full story. From two mates with a van and a second‑hand brewing kit to global bars, a US expansion and sky‑high valuations, they unpack how the brand rose so fast… and why it all started to unravel.

They dive into:

• How BrewDog used controversy, stunts and storytelling to build a movement
• The power and pitfalls of “equity punks” and crowdfunding your superfans
• The toxic culture allegations and open letter that lifted the lid on life inside the business
• What went wrong financially – from rapid global growth to a risky push into the US
• The role of the founder’s personality: when a strong personal brand becomes the biggest risk
• The deeper questions around growth, ego, and what “success” should really look like

If you’re building a personality‑led brand, scaling a values‑driven business, or just fascinated by how quickly a darling brand can lose its shine, this conversation is packed with lessons – and a bit of beer‑fuelled nostalgia along the way.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.