What’s the question every board asks that most marketers aren’t ready for?
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What’s the question every board asks that most marketers aren’t ready for?
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About this listen
Board members demand ROI proof that most CMOs can't deliver. Ruth Zive, Chief Marketing Officer at Voices, explains how voice-first technology changes brand measurement fundamentals. She outlines performance-grade voice AI implementation across customer touchpoints and reveals why traditional marketing metrics fail in conversational AI environments. Ruth details specific frameworks for measuring brand impact when customers interact through voice rather than visual channels.
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