From Layoff to Founder: Sara Miller’s Journey
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From Layoff to Founder: Sara Miller’s Journey
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About this listen
In this episode of Founders Future, with host Natalie Borovska, we sit down with Sara Miller, founder of SM Consulting, who shares her unexpected journey into entrepreneurship after being laid off from an in-house marketing role. With nearly two decades of experience across agencies and B2B SaaS companies, Sara reflects on how that turning point led her to build a consulting business focused on helping organizations strengthen their marketing foundations through SEO, content strategy, and organic growth.
Sara dives into her approach to building visibility through organic channels, emphasizing LinkedIn, word-of-mouth, and even Slack communities as powerful drivers of client acquisition. She also discusses the importance of refining service offerings, moving from saying yes to everything to focusing on her true strengths—building scalable organic visibility engines. Looking ahead, she shares her goal of creating a more predictable pipeline, balancing growth with capacity, and navigating the challenges of scaling as a solo consultant.
Connect with Sara Miller:
🔗 LinkedIn: https://www.linkedin.com/in/saramiller