What if your donor database could actually drive your fundraising instead of just storing names?

In this episode, Kevin Korenthal sits down with James Goalder, Partnership Manager at Bloomerang, to unpack what modern donor management should look like for park foundations and nonprofits that are serious about growth.

From simplifying CRM systems to unlocking hidden donor potential, this conversation is packed with practical insights you can put to work immediately.

• Why most nonprofit CRMs fail and how simplicity changes everything
• The power of combining donor and volunteer data into one strategy
• How to identify untapped major donors already in your database
• What a real donor experience looks like (and where most organizations fall short)
• How AI-powered reporting is changing the game for small teams
• Lessons from Bloomerang’s nationwide “secret shopper” donor test

Most organizations are sitting on far more fundraising potential than they realize. The difference comes down to how well you understand, track, and engage your supporters. As James explains, the right tools make that not only possible, but scalable.

James shares how Bloomerang evolved from a simple CRM into a full fundraising and engagement platform, including volunteer tracking, event management, and donor intelligence all in one place.

• Park foundations and “friends of” groups
• Nonprofit leaders and fundraisers
• Boards looking to grow donor engagement
• Anyone frustrated with clunky, underused databases

👉 Explore more from the National Association of Park Foundations (NAPF):

If you're looking to start or grow a park foundation, NAPF provides the tools, training, and guidance to help you succeed.

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