The Alumni Whisperer: How to Win Back Old Gym Members
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The Alumni Whisperer: How to Win Back Old Gym Members
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About this listen
Most gyms treat old members as if they’re gone forever—but Xtra Mile Fitness brought back 36 departed clients in one year.
In this episode of “Run a Profitable Gym,” Corey Lewis (owner of Xtra Mile Fitness) reveals how he reactivated 36 alumni—comprising nearly 40% of his “new” members—last year.
Corey’s philosophy: The client journey doesn’t end when someone leaves your gym.
To help you reacquire members, he lays out fundamental exit practices every gym should implement: exit goal reviews, thank you postcards and 90-day follow-up texts.
He also shares more advanced tactics for winning old members back, including social media engagement, video texts and coffee meetings.
Corey never “pitches” to alumni. He leads with a "help first" mentality and checks in genuinely. The resale happens naturally when the person is ready.
Tune in to get Corey’s complete system for reactivating former gym members, then implement it in your gym!
Links
Gym Owners United
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0:00 - 36 returning members
2:44 - Exit goal reviews
6:22 - Postcard follow-ups
9:03 - Social media engagement
13:13 - Why this works