Lee Moscowitz on Growth vs Demand and Marketing’s Role in Pipeline
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Lee Moscowitz on Growth vs Demand and Marketing’s Role in Pipeline
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About this listen
They view it as a "sunk cost" or a series of buttons to push, rather than a long-term investment.
In this episode of Back on T-R-A-C-K, Lee Moscowitz, growth marketing expert and host of the Sassiest podcast, discusses why marketing needs its seat back at the table.
Lee explains that when marketing is treated as a transactional commodity, the brand-building stops—and eventually, the pipeline dries up.
We explore:
Growth vs. Demand: Why the difference is more than just semantics.
The "Sandwich" Framework: How to layer brand, demand, and customer success.
Avoiding Over-Architecture: Why marketers need to stop overcomplicating their tech stacks.
The "Renewing" Rule: Why you don’t actually have a customer until they renew.
If you feel like your marketing team has become "task-takers" instead of "growth-drivers," this conversation is a must-listen.