Episode 615 - Podcasters, How To Use Spotify Clips To Promote Your Podcast Episode - Length, Size, Audio Rules for Podcasters

Dave unveils Spotify Clips as a powerful tool for podcasters to boost episode discovery, even if you're not hosted on Spotify. Claim your show, then create short vertical videos—15 to 90 seconds long—that attach to specific episodes and appear in users' feeds, search, and recommendations. These clips drive plays to your full episodes by giving listeners a quick taste.

He walks through the specs: MP4 or MOV files in 9:16 vertical format (768x1024 pixels minimum), under 1GB, with stereo audio at 128kbps—no silent or spammy content. Dave shares his workflow: Record a 55-58 second audio hook in Audacity with a subtle music bed, import to Canva, layer stock video footage matching the episode topic, add branding like your logo, website, episode number, and title. Export and upload directly to the episode page on Spotify.

Best practices include fast hooks, captions for mobile viewing, and 1-3 clips per episode focusing on quotes or highlights. Spotify's algorithm favors engagement, so using their native tool logically boosts promotion. Bonus: Repurpose the same clip for TikTok, Instagram Reels, and YouTube Shorts to multiply reach across platforms.

Dave offers hands-on help via Zoom screen shares and invites listeners to check his recent episodes (e.g., 568-575) on Spotify's How To Podcast Series page. He emphasizes treating clips as mini-trailers unique to each episode, distinct from your main show trailer.

Near the end, he plugs free twice-weekly podcaster meetups on Meetup.com—weekdays and themed Saturdays—to connect, share frustrations like ghosting guests or editing woes, and learn best practices.

Key takeaway: Create Spotify Clips for every episode to play in Spotify's traffic and repurpose everywhere—it's low-effort work that funnels listeners to your full show. Don't skip platforms; meet your audience where they are.

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