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The pace of AI progress is unprecedented, with "frontier scale AI model releases" growing 5.6x since 2022, costs to run GPT-3.5-class models becoming "280x cheaper" in 18 months, and adoption occurring "4x faster than desktop internet." This rapid evolution presents both significant opportunities and challenges for organizations. Early adopters are already seeing substantial benefits, growing revenue 1.5x faster than their peers. However, many companies struggle to keep pace and effectively integrate AI into their operations.

This briefing outlines five core principles—Align, Activate, Amplify, Accelerate, and Govern—drawn from OpenAI's experience with leading companies. These principles provide a practical framework for organizations to navigate AI adoption confidently, foster an AI-first culture, and build a sustainable competitive advantage. The overarching message is that companies that thrive will treat AI not merely as a tool, but as "a new way of working."

Main Themes and Key Insights

1. Align: Establishing a Clear AI Vision and Purpose

Core Idea: Successful AI adoption begins with clear communication from leadership about why AI is critical to the company's future, how it enhances employee skills, and its contribution to competitive advantage.

• Executive Storytelling: Leaders must articulate a compelling "why" for AI initiatives, connecting them to business goals like "keeping pace with competitors, responding to evolving customer expectations, or sustaining growth." This builds trust and clarity.
• Company-wide AI Adoption Goal: Define a measurable goal for AI adoption, such as "new use cases, frequency of AI tool usage, or setting benchmarks for team experimentation," and integrate these into company planning and KPIs.
• Leadership Role-Modeling: Senior executives should regularly demonstrate their own use of AI. For example, OpenAI's CFO, Sarah Friar, "regularly shares how she uses ChatGPT and actively encourages her team to experiment." Moderna's CEO set an expectation that employees use ChatGPT "20 times a day."
• Functional Leader Sessions: Line-of-business leaders are crucial for connecting AI to the specific realities of each team's work, highlighting relevant use cases, and addressing feedback.

2. Activate: Empowering and Training Employees for AI Use

Core Idea: Employees require structured training and support to confidently adopt generative AI. Companies that move quickly invest in practical, role-specific learning opportunities and encourage experimentation.

• Structured AI Skills Programs: Learning & Development teams should create "clear, role-specific training that moves employees from basic AI awareness to hands-on use," focusing on skills that directly support workflows. The San Antonio Spurs boosted AI fluency from "14% to 85%" by embedding training into daily work.
• AI Champions Network: Identify and train passionate employees as internal AI mentors to provide workshops, coaching, and spread enthusiasm.
• Routine Experimentation: Dedicate regular time for employees to explore AI tools, such as "the first Friday of each month for teams to workshop how AI could improve their work," or "no-code hackathons." Notion used an AI hackathon to prototype "Notion AI, now core to their product."
• Link AI to Performance Evaluations: Directly connect AI engagement to performance evaluations and career growth, using OKRs to set "clear, role-specific goals, like identifying workflows to enhance with AI or piloting new use cases."