#222: Anika Jackson: Podcast Monetization Strategy — From Hobbyist to Six-Figure Host
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About this listen
Six-figure podcast revenue is possible without millions of downloads — and Anika Jackson proves it. The top 1.5% global podcast host built her indie show into a monetization machine, and now she's breaking down exactly how she did it.
Most podcasters quit after eight episodes. Anika didn't — and the gap between those who quit and those who cash in comes down to strategy, not celebrity status.
In this episode, you'll get her complete podcast business model: the real download numbers that attract ad networks, why she turned down Patreon in favor of smarter revenue streams, and how agentic AI tools are compressing 10-hour research tasks into two minutes.
You'll walk away knowing: how to evaluate podcast networks before you need them, the guest promotion system that grows your audience on someone else's budget, why Pinterest outperforms most social platforms for podcast discoverability, and the exact team structure — editor first, always — that prevents burnout and scales production.
Anika also unpacks the personal brand vs. business brand decision every podcaster faces, and why your YouTube strategy in 2026 could make or break your monetization trajectory.
Built for entrepreneurs who want to turn their expertise into a sustainable content business.