If you’re working flat out, knackered every night, and still wondering where the money went…
This episode will hit you like a brick. 🧱

In this special Pricing for Profit session, Wayne and Andy break down the exact reason most tradesmen are under-earning — and show you how to fix it using real numbers, not guesswork.

This isn’t theory.
This is the system Wayne uses in his own multi-van heating businesses and the same one Andy used to go from a £65 boiler service to running a fully systemised, highly profitable company in just a few years. 🔥

Inside this episode:

• 🧮 Why guessing your prices is destroying your business

• 📊 How to calculate what you must charge just to survive

• 💷 How to work out what you should charge to actually make profit

• 🧑‍🔧 Why most engineers earn the same as employees — but with 10x the stress

• 💥 The truth about “just bung us £40” jobs

• 🧱 Why every business has phantom costs (vans, tools, mistakes, breakdowns, sick days)

• 🚐 Why your van, drills and flue gas analyser must be paid for by the customer — not you

• 📉 How lads charging £60–£70/hour are slowly going backwards every year

• 📈 How to use supply & demand pricing (winter vs summer)

• 🧠 Why mindset is the real reason you’re scared to charge more

• 🔁 How to phase out low-paying customers without blowing your business up

• 🧾 Why software, systems and professional quoting let you charge more

• 🤯 How one decision (like Google Ads or hiring staff) should change your prices

Wayne also walks you through his free Pricing Calculator — the tool that shows you:

• what your business really costs to run

• what you need to charge per hour, day and job

• how much profit you should be making

• and what happens when you add staff, marketing or overheads

Andy explains how he charges £199+VAT per hour in the North of England — and why most lads could be charging way more if they stopped copying each other and started using real numbers. 🔥

If you want:

• more money 💷

• less stress 😮‍💨

• better customers 🤝

• more freedom 🏖️

• and a business that actually works…

You have to stop guessing your prices.

🎧 Listen now.
📊 Use the calculator.
🔥 Start charging what you’re actually worth.

https://pricing-calculator.offthetools.co.uk/