Revenue marketing gets messy fast. Multiple teams are involved, pressure is high, and results are expected now and later. In 2025, many teams are still spreading their efforts thin without a clear strategy for what actually drives revenue.

In this episode of Straight to Voicemail, Amanda Smith talks with Kate O’Neil, Co-Founder and CEO of Opre. Kate has spent over 20 years building and scaling SaaS companies, including LeanKit and Salesfusion. She shares how focusing on fewer channels, especially LinkedIn, helped her generate millions in pipeline and reach senior decision makers without chasing every new tactic.

You’ll learn:

• How focusing on one channel drives stronger revenue results
• Why CEO led LinkedIn content can unlock inbound demand
• How consistency beats perfection in revenue marketing

Jump into the conversation:
(00:00) Why we wanted to hear from Kate
(00:23) Why doing more is not the answer
(00:38) Why LinkedIn became the primary channel
(01:01) What a strong revenue marketing strategy looks like
(01:18) How CEO posting drives pipeline
(01:32) Why done beats perfect on LinkedIn
(01:56) Building a daily posting habit
(02:27) When inbound demand starts showing up
(02:45) Reaching senior buyers without demos

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.