In this episode, Stephen Martin discusses the challenges dyslexic entrepreneurs face when it comes to self-promotion and selling their services. He highlights the common struggle of translating their skills and value into effective communication, leading to a lack of confidence in selling themselves. The conversation emphasizes the importance of understanding the audience's perspective and simplifying the message to bridge the gap between the seller and the buyer. Stephen also introduces a course designed to help dyslexics improve their self-promotion skills.

Takeaways

• Dyslexics often excel at selling others but struggle with self-promotion.

• The issue is often a lack of belief in oneself rather than a lack of skill.

• Dyslexia can be viewed as a communication challenge rather than an intelligence issue.

• Over-explaining can confuse potential buyers and hinder sales.

• Simplifying the message is crucial for effective communication.

• Perfectionism can block clarity in sales conversations.

• Selling is about translating your value to the customer.

• Understanding your audience's level of knowledge is essential.

• Clarity in what you're offering builds trust with potential buyers.

• Courses and resources can help dyslexics improve their selling skills.

Dyslexia, self-promotion, selling, confidence, entrepreneurship, communication, business, marketing, personal branding, overcoming challenges, ADHD, adults with dyslexia, support for adults.

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