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16. 20 years of GoSquared

16. 20 years of GoSquared

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After a four year hiatus, Lost and Founder is back. On 3rd February 2026, GoSquared celebrated 20 years in business. Here are 8 lessons I have been meaning to share for over four years: on team, leadership, and focus.

Earlier this week when we celebrated 20 years of GoSquared, I thought it was the perfect excuse to resurrect the Lost and Founder podcast and share some of the lessons I never got a chance to since our last show — over four years ago.


In this episode I share a few lessons I have learned the hard way, from team building, to leadership, to focus. And a few inspiring quotes are thrown in for good measure!


On team:


1. Never underestimate what a small group of focused, aligned, motivated people can do.

2. Celebrate the small wins. Have fun along the way.

3. Most meetings don’t need to happen.

4. Knowing yourself is a superpower.


On business and leadership:


1. Simplicity is a war.

2. If you think you’re repeating yourself too much, repeat some more.

3. Focus is impossibly hard, but without it you’re doomed.

4. Just do it.


Links and further reading


  • Timeline of GoSquared over 20 years
  • Our update on GoSquared after 20 years in business


Thanks, and see you next time!



P.S. You can also find me at:


  • ✍️ https://www.jamesgill.co
  • 🍃 https://ecosend.io
  • 📊 https://www.gosquared.com


Music: Jakarta by Bonsaye


Podcast hosting: Transistor

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