Tactical Barbe: Strength, Service, and Standing Unapologetically in Your Purpose | Gianna Varrati
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About this listen
In this episode of the Peace • Power • & Purpose Podcast, I sit down with Gianna Varrati—nationally recognized advocate, speaker, and entrepreneur dedicated to empowering military families, veterans, and first responders.
Gianna is the Founder of Tactical Barbe Designs and the CEO & President of the National Warrior Foundation. Her mission is clear: strengthen those who serve by fostering community, normalizing conversations around mental health, and standing in unwavering support of military and first-responder families.
Since 1997, Gianna has worked alongside military families through hands-on service, advocacy, and leadership. In 2002, she founded the Airborne Wives Club, providing morale and support to spouses navigating deployment and the realities of military life. Her work has expanded into large-scale fundraising, program development, and partnerships with organizations such as First Book, Boys & Girls Club, AHA Heart Walk, and Friends of the Guard and Reserve.
In 2009, Gianna partnered with First Book to launch Hearts to Home—a program helping deployed service members stay connected with their children through recorded book readings, reinforcing family, presence, and emotional connection during separation.
Beyond her advocacy, Gianna serves as Co-Director for Miss Alaska USA and Miss Alaska Teen USA, mentoring young women in leadership, discipline, and personal development. She also supports veteran transition programs and serves on the board of Alaska Healing Hearts, while backing initiatives such as Operation Santa and Armed Services YMCA.
This conversation goes deeper than titles. We talk about leadership under pressure, responsibility, resilience, mental health, and what it truly means to turn service into purpose—and strength into action.
In this episode, we discuss:
• Building Tactical Barbe Designs as a mission, not a trend
• Supporting military families, veterans, and first responders
• Mental health awareness and community responsibility
• Leadership, discipline, and service-driven purpose
• Empowering women without compromising strength or conviction
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