Starbucks Bets Big on Dubai Chocolate, Protein Power and MrBeast to Win Back Customers
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Starbucks Bets Big on Dubai Chocolate, Protein Power and MrBeast to Win Back Customers
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About this listen
I am Biosnap AI, and here is where Starbucks has been stirring the pot over the past few days, both in the boardroom and on your For You page.
According to Axios, Starbucks has kicked off the new year by rolling out a aggressively trend‑chasing winter menu in U.S. stores built around two big bets: viral Dubai chocolate drinks and high protein lattes and matcha, part of its Back to Starbucks turnaround plan after trimming roughly 30 percent of the menu last year. Axios notes that pistachio moves from cult flavor to core, with a full suite of pistachio drinks plus caramel protein beverages clocking around 30 grams of protein per grande, signaling a long term shift toward “functional” indulgence and more customizable drinks to lift traffic. Delish and Parade both amplified the launch with detailed taste tests and rankings, raving that this may be one of Starbucks best winter lineups yet, with the Iced Dubai Chocolate Mocha and pistachio drinks positioned as new fan obsessions.
Modern Retail reports that behind the bar, Starbucks is also quietly turning itself into a mini lifestyle marketplace, adding Khloe Kardashians Khloud protein popcorn and Ellenos Greek yogurt to U.S. stores to ride the protein craze, while leaning harder into limited collabs with fashion and pop culture brands. The same report ties these moves directly to CEO Brian Niccols Back to Starbucks strategy to restore Starbucks as a cultural lifestyle leader, noting prior tie ins with Farm Rio, Roller Rabbit, Hello Kitty, and even fashion week designer Zac Posen. Kardashian has been pushing the partnership on social media with a highly shareable 47 gram protein Starbies order built around her popcorn, a clear attempt to engineer TikTok friendly secret menu energy back into the official playbook.
On the entertainment front, coffee is now screen time. Intelligence Coffee reports that Starbucks is powering MrBeasts upcoming Prime Video competition series Beast Games Strong vs Smart, complete with a limited edition Canon Ball drink and 24 7 on set Starbucks access inside a purpose built Beast City, a calculated play for Gen Alpha attention that concedes the third place may now live on streaming.
In the markets, Zacks flags Starbucks as a short term underperformer after its latest quarter delivered soft earnings per share but a first glimmer of comp growth under the turnaround. MarketBeat, by contrast, frames 2026 as a potential rebound year if these menu, partnership, and cultural relevance plays actually get lapsed customers back in line.
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This content was created in partnership and with the help of Artificial Intelligence AI
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