What really separates Public Relations (PR) from Marketing — and why do so many brands still confuse the two? In this episode, Paromita Ghosh, Founder of Candid Communications, breaks down the real difference between PR and marketing, drawing from her 20+ years of experience in India’s communication industry.From crisis management and storytelling to media relations and regional market challenges, this conversation gives you a front-row seat to how PR actually works behind the scenes — beyond the glamour.💬 In This Episode, You’ll Learn:1. What PR really means (and how it differs from marketing)2. Why most brands in India still chase instant sales instead of long-term trust3. The power of storytelling and credibility in brand building4. How regional PR markets like Kolkata are evolving5. The truth behind paid vs unpaid PR6. What it takes to build a successful PR agency in India7. How content and concept often outshine celebrity power📍 Special Thanks to Easy DaftarThe perfect space for entrepreneurs, startups & creators.For location support: Easy Daftar, Kolkata🎥 CREDITSProduced by: Lal BhatiaGuest: Paromita GhoshHost & Creative Director: Joydeep SenCreative Writer & Content Strategist: Trisha DeyashiExecutive Producer: Harshit Pandey & Disha AgarwalProduction Head: Arko SinghAudio & Video Editing: Rajesh Kr. SamantaSupporting Video Editing : Rashida MondalPoster & Thumbnail Design: Bidyut Singha Roy & Kamalika BiswasLocation: Easy Daftar, Loudon Street⚡ Join the ConversationIf you’re a brand owner, marketer, or student curious about how PR builds trust while marketing drives sales, this video will change how you see communication forever.👇 Comment below: What do YOU think matters more — PR or marketing?#PRvsMarketing #PublicRelations #MarketingInIndia #BrandBuilding #CandidCommunications #Paramita #PRExpert #IndianMarketing #PRIndustry #PRIndia #Storytelling #MediaRelations #PodcastIndia #BusinessInsights #PRStrategy #MarketingPodcast #entrepreneurindia 🎙️ Episode Chapters00:00 – Intro01:19 – Paramita's PR career and founding Candid Communications05:02 – Handling PR for sports and IPL sponsors in Kolkata06:40 – Misconceptions of PR roles in Kolkata restaurants11:12 – Defining PR: Communication, relationships, credibility14:42 – Paid vs unpaid PR and their impact18:18 – Kolkata's PR market focus on immediate sales and short-term results22:52 – Future job opportunities and growth paths in PR26:20 – Importance of intention and hard work over ability in PR29:03 – Challenges in Kolkata PR market and role of education30:29 – Hidden truths: No holidays, deadlines, and constant client thinking32:15 – Responsibility of PR in handling authentic data and crisis34:04 – Managing high workload during peak event seasons36:32 – Work-life balance challenges in the media and PR industry38:26 – Working on Choker Bali film PR campaign stories41:06 – PR campaigns for Om Shanti Om and Pink films43:15 – Regional vs national PR campaign costs and pricing factors44:43 – Industry truths and glamour in media and PR45:17 – Do PR professionals get gossip first? They create it 👀👇 Follow Twisted Truths on Socials 👇 🎥 YouTube → https://www.youtube.com/@twistedtruthssbydgf 📸 Instagram → https://www.instagram.com/twistedtruthss 📘 Facebook → https://www.facebook.com/twistedtruthsbydgf 🎧 Spotify → https://open.spotify.com/show/6qEze2L1XySuiGYdiuWnND?si=57cb956c71714375📩 For collaborations & queries: info@dandgfilms.com