Erin Fletter is a serial entrepreneur, five-time cookbook author, and 30-year veteran of the food and hospitality world who turned a simple idea at her Denver kitchen table into Sticky Fingers Cooking®—a plant-forward children’s cooking school and social enterprise that has taught more than 200,000 kids the joy of cooking. In this conversation with host Federico Ramallo, Erin shares how a single after-school class inspired a national “cooking school without walls” that meets kids where they are: in schools, camps, and community centers.

Erin explains how Sticky Fingers classes do far more than teach recipes. Each week, kids cook a new dish from around the world while learning about food history, world history, culture, and “scrumptious science” concepts like emulsions, yeast, and baking chemistry. She and Federico talk about embracing kitchen messes, how kids are more likely to eat what they cook themselves, and the quiet heroism of parents who cook foods they don’t even like just to delight their children. Federico’s stories about his son and Erin’s stories about her Argentinian and Californian roots highlight how cooking becomes a bridge between generations and cultures.

A key theme is why Sticky Fingers is “plant-forward” rather than labeled vegetarian. Erin describes growing up with hippie vegetarian parents, the safety and practicality of avoiding raw meat in classrooms, and the goal of gently helping families eat more fruits, vegetables, and whole grains—while still encouraging them to adapt recipes with meat at home if they choose.

The episode then dives into the business and technology behind the brand. Erin recalls how, back in 2011–2012, there was no suitable software to handle registration, payments, and allergy notes, forcing her and her father into late-night spreadsheets. That pain led to The Dash®, a proprietary Ruby on Rails platform that now runs about 85% of operations: rosters, payments, allergies, logistics, timecards, KPIs, and curriculum.

Erin explains how Sticky Fingers “accidentally” became both a tech company and a franchise with purpose. After organically expanding to multiple states, she dug into sobering statistics about women and minority business owners and realized franchising could offer a de-risked path to ownership. Today, Sticky Fingers has around 20 territories in 10 states, with many women and minority franchisees using the playbook and platform refined over 14 years so they can focus on what matters most: human connection, local schools, and kids discovering the world through food.

About Erin Fletter:

- https://www.stickyfingerscookingfranchise.com/

- https://stickyfingerscooking.com/

About Federico Ramallo ✨👨‍💻🌎

🚀 Software Engineering Manager | 🛠 Founder of DensityLabs.io & PreVetted.ai | 🤝 Connecting 🇺🇸 U.S. teams with top nearshore 🌎 LATAM engineers

- 💼 https://www.linkedin.com/in/framallo/

- 🌐 https://densitylabs.io

- ✅ https://prevetted.ai

🎙 PreVetted Podcast 🎧📡

- 🎯 https://prevetted.ai/podcast

- 🐦 https://x.com/PrevettedPod

- 🔗 https://www.linkedin.com/company/prevetted-podcast

00:00 Introduction to Sticky Fingers Cooking

01:08 The Joy of Cooking with Kids

05:15 The Importance of Food History in Cooking Education

10:36 Plant-Forward Cooking Philosophy

17:13 Franchise Model and Empowering Women

21:28 The Role of Technology in Scaling Education

30:03 Building a Purpose-Driven Tech Company