Mile Marker 34 – Creating Mack Memories: Christa Tam on Customer Tours, Quality, and the Experience Center
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About this listen
Our podcast team heads to the Mack Trucks Experience Center in Allentown, Pennsylvania, to sit down with Brand Experience Specialist Christa Tam. What started as a dream of becoming an elementary school teacher turned into a 20-year Mack career that touches almost every part of the business: aftermarket, engineering, manufacturing, forecasting, quality, and now customer experience. In this episode, Christa talks about learning trucks the hard way in parts specifications, moving through roles that kept her close to product change, factory operations, and forecasting, and eventually leading a product quality team at Lehigh Valley Operations. Today, she brings all that knowledge together at the Experience Center, hosting tours, ride-and-drive events, and museum visits that help customers see, feel, and drive the difference behind the bulldog. Christa discusses: -Starting in parts specifications at world headquarters, learning to support dealers with microfilm, blueprints, and decades of truck records, and realizing how much there is to know about vehicles that stay on the road for millions of miles. -Moving into engineering and factory roles, coordinating design changes, material planning, service cab builds, and acting as a single point of contact between the plant and the sales side to keep customers informed about their trucks. -Managing product quality at Lehigh Valley Operations, leading auditors and specialists who investigate campaigns, misbuilds, and warranty trends, and feeding data back to the line so customers receive the trucks they expect. -Stepping into the Brand Experience Specialist role, organizing factory and Hagerstown tours, hosting customers on the test track and off-road course, showcasing new products like the Pioneer alongside heritage trucks, and inviting Mack fans to work with their dealer to plan a visit. With a teacher’s mindset and a deep respect for the people who build and drive Mack trucks, Christa shows how a great customer visit is built on real factory experience and genuine pride in the brand. What’s next? Tune in weekly for new episodes! Visit the Mack Shop to use your discount code: https://mackshop.com/ Book a virtual truck tour! https://www.macktrucks.com/live-tour/