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Rebranding of White Privilege

Rebranding of White Privilege

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 In the complex tapestry of 2025, a subtle yet profound shift is reshaping how we speak about fundamental societal structures. We are witnessing the emergence of a "new language of denial," a sophisticated rebranding of the very concept of privilege. This isn't just about changing words; it’s about navigating intense legal pressures, political backlash, and a palpable cultural fatigue that has worn down the edges of candid discussion.
Across corporate corridors, the familiar acronyms of Diversity, Equity, and Inclusion—DEI—are quietly giving way. Companies, facing scrutiny and a polarized environment, are opting for more "palatable" terms


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