Interested in being a guest? Email us at admin@evankirstel.com

Forecast calls shouldn’t feel like theater. We sat down with People got ai’s new CEO Jason Ambrose to unpack how turning raw activity—emails, meetings, call transcripts—into crisp answers can transform forecasting, end CRM fatigue, and give leaders the clarity they actually need. Instead of forcing reps to feed fields, the platform reads what is already happening and returns guidance you can use right now: which deals are at risk, which stakeholders are missing, and where to act to hit the number.

We trace People ai’s path from early activity capture to training models on billions of interactions across years of market shocks. That history pays off when patterns shift; the system sees signals static dashboards miss. Jason explains why most forecasting rituals only assign accountability, not risk, and how a risk-first approach reframes the conversation: timing, probability, engagement, and next best actions. The result is a plan you can execute, not a spreadsheet you defend.

We also dig into the CRM reality. Systems of record still matter, but the monolithic UI is giving way to flexible experiences, agents, and chat surfaces that pull answers into the tools your teams already use. Executives want to ask open questions—what’s happening in Japan, where a product stands—and get a directionally correct answer in minutes, not days. Agents are set to automate internal churn like account plans, win wires, and pricing checks, so sellers spend more time with customers and less time in tabs. Jason’s vision is simple and ambitious: make accurate, actionable answers available anywhere, integrate with the stack you have, and scale from pilot wins to trusted operations.

If you’re ready to replace hunches with clarity, tune in, share with a teammate, and leave a review so we can keep bringing you conversations that cut through the noise.

Support the show

More at https://linktr.ee/EvanKirstel