What if your nightly routine could be hacked with a two-ounce drink—no melatonin, no grogginess, and no crash? In this episode of The Logan Fields Podcast, we sit down with entrepreneur Neil Mehta, best known for creating one of the world’s healthiest condoms—and now making waves in the wellness space with his new sleep supplement brand, Nox.

Neil walks us through his unlikely journey, from public health grad to FDA-approved product founder, and why he’s always gravitated toward “taboo” categories. First, it was sexual wellness—designing a vegan, ultra-thin, non-toxic condom that could compete with global legacy brands. Now, he’s turning his attention to an equally under-discussed need: deep, restorative sleep.

Created without melatonin or dependency-inducing ingredients, Nox is a clean, functional sleep shot that’s being tested by athletes, high performers, and everyday consumers who are tired of bad sleep—and worse side effects.

In this wide-ranging conversation, Neil shares:

• The origin story of Nox and how a casual sample from a physician friend turned into a promising wellness brand

• What it took to bootstrap a product launch with just $10K, avoiding investors to stay lean and creative

• Why melatonin dependency is misunderstood, and how Nox’s ingredients work differently to support the body’s natural rhythms

• Early feedback from testers using wearables like the Oura Ring and Apple Watch to track measurable improvements in deep sleep

• His marketing strategy focused on micro-influencers, smart pre-sales, and education-first content to drive interest and trust

Neil also talks about his experience with the FDA during his first startup, why he believes in slow, sustainable growth, and how his upbringing (and martial arts background) shaped his approach to business.

In his own words: “We didn’t build Nox to sedate you. We built it to help you truly recover.”

Whether you're a founder building a DTC brand, a biohacker looking to improve sleep quality, or just someone who’s burned out on caffeine and melatonin, this episode offers sharp insights and actionable takeaways from someone who’s actually in the trenches.

Key Topics Include:

• Breaking into the functional beverage space with a product people actually feel

• The pros and cons of building in a highly regulated category

• Why “taboo” industries are often where the biggest innovation lives

• How Neil validates his product using data-driven feedback loops from real customers

• Why consumer education—not shock value—is the long game in wellness branding

Want to try Nox or learn more?
Visit www.drinknox.com to join the waitlist or sign up for early access. You can also follow Neil on Instagram at @neil_x_m for updates, behind-the-scenes startup content, and launch announcements.

If you enjoyed this conversation, subscribe to The Logan Fields Podcast on your favorite platform and leave a review. It’s the best way to support the show and helps us keep bringing you honest, insightful interviews with the entrepreneurs shaping tomorrow’s wellness, tech, and creator economy.

For media, guest bookings, or partnership opportunities, head to loganfields.com to connect directly with the team.