Alan Moore is a craftsman of beautiful business. He is a business innovator, author, and global speaker whose life’s work centers on one simple but radical idea: beauty is not a luxury in business, but a necessity.

He has designed everything from books to organizations, working across six continents with artists, entrepreneurs, and leadership teams. He has advised companies including PayPal, Microsoft, and Interface, taught at institutions such as MIT, INSEAD, and the Sloan School of Management, and helped guide some of the world’s most innovative enterprises.

He is the author of four books, including Do Design: Why Beauty Is Key to Everything and Do Build. How to make and lead a business the world needs. His work has been featured in outlets such as the BBC, The Guardian, Stanford Social Innovation Review, and The Huffington Post.

In this second part of our conversation, we talk about:

1. Beauty as a quest for truth rather than surface aesthetics

2. What it means to create something like a jewel

3. Inevitability in design

4. Beauty as a metric for innovation

5. The distinction between extractive and regenerative approaches

6. Beauty as a verb and everyday practices for “doing beauty.”

To learn more about Alan’s work, you can find him at:

https://thebeautifuldesignproject.com/

Books and resources mentioned:

• No Straight Lines: Making Sense of Our Nonlinear World (by Alan Moore)
• Do Design: Why Beauty Is Key to Everything (by Alan Moore)

This season of the podcast is sponsored by Templeton Religion Trust.

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