In this heartwarming and insightful episode, Vince and Jenna Free sit down with Matt Brower, VP of Development at BCCG, to talk about playing the long game in cold storage construction. Matt shares his journey from general construction into the cold space, how BCCG is growing as an ESOP-driven company, and why culture and trust are the cornerstones of their client relationships.

From leadership lessons to launching a burpee challenge for charity, this episode proves that construction isn’t just about building buildings—it’s about building people, purpose, and partnerships.

❄️ Cool Takeaways:

• From General Construction to Cold Chain – With 20+ years in construction, Matt found his cold storage calling in 2022 and has been scaling BCCG’s national presence ever since.
• BCCG’s Growth Strategy – As an employee-owned company, BCCG is expanding by focusing on culture, trust, and entering underserved regional markets.
• Culture-Driven Company – Matt shares how BCCG fosters a small-town, roll-up-your-sleeves vibe, prioritizing trust and teamwork over bureaucracy.
• Never Been to Court – A testament to BCCG’s integrity: they’ve never had a job go to litigation in company history.
• Rapid Response Payments – BCCG pays subcontractors within 48 hours of getting paid, building long-term loyalty and trust with partners.
• Field-First Mentality – Success is driven by the team on-site, and BCCG emphasizes investing in superintendents and project managers as the face of the company.
• Cold Storage Burpee Challenge – Matt and the Freeze team are launching a 1,000-burpee challenge in January to raise money for pediatric cancer. 💪
• Genuine Relationships > Flashy Sales – Matt’s mantra: lead with honesty, serve with humility, and prioritize long-term partnerships over short-term gains.

Sponsored by:

Vapor Armor
🔗 www.vaporarmor.com

Versi-Foam by RHH Foam Systems
Portable, easy-to-use spray foam kits for cold storage insulation and beyond.
🔗 https://www.rhhfoamsystems.com