In this episode of the Influence Anyone Podcast, host Howie Chan interviews Dr. Douglas Kenrick,  an evolutionary psychologist and professor at Arizona State University, who has also worked with Dr. Robert Cialdini, the godfather of influence, over the years.

They delve into  the primal forces behind decision-making and the underlying reason why we do what we do.

Dr. Kenrick provides the basic structure of evolved human motives and how to use them, along with the 7 principles of influence, to persuade others more effectively. He also shares a way to enjoy your work more and how you don't need to be dominant and aggressive to be a good leader.

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Episode Breakdown:

0:00:00 Kenrick’s redemption and early academic path

0:08:17  The controversial evolutionary psychology

0:17:00 The primal forces behind our decisions

0:23:23 Solving for ancient problems in modern times

0:25:15 Prestige-based vs. dominance-based leadership

0:30:25 How our ancient motives affect our influence

0:41:40 Sex, Murder, and the Meaning of Life insights

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Get the books, Solving Modern Problems with a Stone-Age Brain, The Rational Animal, and Sex, Murder, and the Meaning of Life.

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