Run your agency with clarity, confidence, and control. Many creative and marketing agency owners are closer to real growth than they realize.

In this episode, Jesse Gilmore, CEO and founder of Niche in Control, breaks down the mindset and structure shifts that agency owners must make to achieve freedom, scalability, and financial success. He shares how to move from being the doer to being the leader, why perfectionism is holding you back, and how to build a business that thrives without you working 80-hour weeks.

Key takeaways:

• The 80/20 rule for creativity. Learn how to systemize 80% of your operations so you can focus your creativity on the 20%.
• How to overcome perfectionism. Perfectionism keeps agency owners trapped.
• Power of time audits. Discover how tracking your time for just seven days can expose hidden inefficiencies.
• Value-based pricing beats hourly billing. Learn how value-based pricing helps agencies earn more while working less.
• How to go upmarket strategically. Agencies must move toward strategy-based offers and premium clients to stay competitive.

Tune into the episode of ▶️Stop Thinking Like a Freelancer—Start Earning Like a Founder.

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Quotes

-Jesse Gilmore: "Tracking time reveals hidden inefficiencies. Once you see where time really goes, you can start eliminating, automating, and delegating effectively."

-Jamie Nau: "An outside perspective helps agencies see what truly sets them apart, what you think is your strength might not be what clients value most."

Jesse Gilmore is the CEO and founder of Niche in Control, where he helps full-service creative and marketing agency owners scale their businesses while reclaiming their time and freedom. Through his Leverage for Growth program, Jesse guides agency leaders from being hands-on hustlers to confident CEOs who build scalable systems, attract high-value clients, and lead empowered teams. His proven methods have helped countless agency owners double revenue, increase profit margins, and reduce work hours all without sacrificing quality or balance.

Website: https://www.nicheincontrol.com/

FB: https://www.facebook.com/NicheInControl

LI: https://www.linkedin.com/in/jessepgilmore/

https://www.linkedin.com/company/niche-in-control/

IG: https://www.instagram.com/niche.in.control/

X: https://x.com/ControlNiche

TitTok: https://www.tiktok.com/@nicheincontrol &nb