Most entrepreneurs are stuck in a sales cycle that feels exhausting, awkward, and ineffective. Endless follow-ups. Discount pressure. Conversations that stall instead of close.

In this episode, John St. Pierre and Rich Hoffmann sit down with award-winning sales strategist and coach Justine Beauregard to challenge everything entrepreneurs have been taught about selling. Justine explains why follow-up is often a symptom of a broken sales process, how aligned sales create urgency without manipulation, and what needs to change if you want to close deals faster and with more confidence.

You’ll hear why promoting top sellers into leadership roles can damage teams, how founder-led sales should evolve as companies scale, and why refining your sales framework delivers one of the fastest and most measurable ROI opportunities in any business. Justine also breaks down her BUILD and MAKE frameworks, showing how sales can feel human, intentional, and effective while still driving same-day decisions.

If sales feels heavy, pushy, or inconsistent in your business, this conversation will reframe how you approach every sales conversation.

To connect with Justine and learn more about her work, visit whyyouhatesales.com or connect with her on LinkedIn at linkedin.com/in/sellwithjustine.