December 2025 – Podcast No 2 – Sales help for small business cover art

December 2025 – Podcast No 2 – Sales help for small business

December 2025 – Podcast No 2 – Sales help for small business

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 Welcome to the second of this months podcast. Often asked how I help my small business customers get the results they get? This podcast will help. If you want hands-on help for your small business, head to www.smallbusinessninja.co.uk. One of the questions I get asked a lot is how I actually do what I do, and how it works for my small business clients. So I want to give you a simple overview of the work I’ve done this year for one particular client. We achieved around a 20 percent increase in sales and profitability.We also freed up time for the senior team by using better systems, online tools, and a small amount of AI to remove friction and admin. These are the steps we followed. First, we carried out product rationalisation.We looked at what was selling, what was not, and whether products were priced for profit, not just for sales. A business exists to make a profit.Nothing else.So that is always the starting point. Next, we analysed the core markets.Where sales were coming from.Who the best customers were.Who the worst customers were.And how to remove the bottom feeders who take time, energy, and margin. After that, we implemented the right technology.This allowed us to track enquiries properly and build a proper e-commerce setup on the website. There had been a limited online presence before, but not a proper shop.No upsells.No cross-sells.No structure. We then reviewed social media.TikTok.Instagram.Facebook.Twitter.All the usual platforms. The business already had accounts, so this was about identifying what worked and what didn’t.We duplicated strong content across platforms and stopped wasting time on things that went nowhere. We then created dedicated content that solved real problems.We focused on what the products did for the customer. Nobody cares about your product.They care about what it does for them. After that, we focused on farming. Farming is about growing and nurturing your existing customer base.It means regular contact.Useful content.Offers.Conversations. Some people buy straight away.Some don’t.That’s fine. You don’t know when someone will buy.But you do know that staying visible massively improves the odds. Farming means you stop constantly hunting for new customers and start building value from the ones you already have. The final step was affiliate and joint-venture marketing. We partnered with like-minded businesses.Where they had a product gap, they sold our products.Where we had a gap, we promoted theirs. This gave both sides access to new audiences without buying ads. We wrote the content.They used it.They did the same for us. In biology, this is called symbiosis.Both parties benefit.It works. All of this, combined with better systems and light automation, delivered a 20 percent increase in turnover.It also freed up a lot of time.Prices were increased as well. I’ve done this with several clients this year.Every single one has seen an increase in turnover. Next year, we’ll also roll out cold outreach on behalf of clients.Calls.Emails.Targeted properly. Cold outreach isn’t great for long-term profit.Farming is better.But it is useful for finding new markets quickly. The key point is this.We do the work.There is no extra overhead for your business. That’s a simple summary of what I’ve been doing this year.This is the process we use with all our small business clients.It works.The results prove it. Need help, contact form is below. Get In Touch Name *Email *Subject *Comment or Message *EmailSend Message
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