IRL Tech Talk: Exploring How Digital Innovation Transforms Real-World Human Connections and Experiences
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About this listen
Marketing Brew recently highlighted how top brands are rediscovering the power of “wowing consumers IRL,” creating in‑person experiences that go beyond screens to build emotional connection. CMOs interviewed there describe a shift from chasing “the next shiny tech trend” to helping people slow down, unplug, and feel human again. That tension—between always‑on innovation and the desire for intentional, analog moments—is exactly the terrain Beyond the Screen: IRL Tech Talk explores.
According to ABC News and other outlets, even mainstream tech coverage is turning toward unplugging, with holiday guides urging listeners to step away from apps, lock phones in time‑vaults, and even embrace “forest bathing” as a counterweight to constant scrolling. In parallel, cultural analysts at Post‑Culture note that digital natives are seeking more offline gatherings, craft, and “mastery” as a new status symbol, not just endless optimization through apps and algorithms. Beyond the Screen taps into these currents, asking how tools like AI assistants, wearables, or smart homes can support deeper presence instead of stealing it.
What makes the conversation feel timely is that AI, immersive media, and data‑driven platforms are no longer abstract. From AI‑powered brand experiences in retail, to apps that force you to literally “touch grass,” technology is being redesigned around behavior nudges and attention capture in the physical world. Beyond the Screen: IRL Tech Talk gives listeners a space to pause inside that transformation, to hear from builders, critics, and everyday users about what responsible, human‑centered tech might look like next—without pretending that logging off entirely is realistic.
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