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111: Your AI Product Will Fail (And It's Not Because of Competition)

111: Your AI Product Will Fail (And It's Not Because of Competition)

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 Get AI-Ready with Kyle’s 5-Day Challenge: https://aiwithkyle.com/join Subscribe and turn on notifications to catch the next live stream: https://www.youtube.com/@iamkylebalmer?sub_confirmation=1 This video is from the ‘AI with Kyle News and Updates Live Stream’ First aired: 15 December 2025 Summary: Today I'm stepping away from the usual AI news coverage to talk about something more fundamental: building distribution for your business. AI has made creating products ridiculously easy, which is brilliant and also a massive problem. AI tool directories are basically graveyards now. You can build something excellent, but without distribution, you're non-existent. I don't care how good your product is; Microsoft Teams beating Slack proves distribution trumps quality every time. The solution isn't borrowing audiences or burning cash on ads - it's building in public. Document your journey, create daily content, and build your own audience whilst building your product. This isn't about becoming an influencer; it's about creating a distribution channel for what you're selling. I walked through my approach to building an audience through consistent video content, removing friction from creation, and showing up daily until the algorithm rewards you. We covered why marketing should be step two of your business plan, not an afterthought. I also touched on the technical side: how I use Claude to plan projects and tools like Cursor and Lovable to actually build things without being a native coder. The barriers to entrepreneurship have collapsed, which is brilliant for people with ideas but no technical background. If you've got a business idea, the tools exist to make it real, BUT only if you've sorted out how to get it to people. Watch full edited live stream: https://youtu.be/UdKNV5Ysub8 —— More Useful Resources —— My other daily live show - 30-day building a business in public challenge: https://www.youtube.com/live/Z0Z_1Eg3HUk (day one) Ultimate AI Learning Resource List: https://www.aiwithkyle.com/resources/ai-learning-guide Free AI Entrepreneurship Playbooks: https://aiwithkyle.com/catalog Free Quiz: What AI business should you start? https://aiwithkyle.com/tools Free AI Training Business Planner: https://aiwithkyle.com/tools/workshop-builder Free AI Industry Translator Tool: https://aiwithkyle.com/tools/industry-ai-translator Free 10-Week ‘Vibe Coding’ AI Summer Camp: https://aiwithkyle.com/courses/10-week-ai-summer-camp —— Time Stamps —— 0:00 Why AI Makes Business Easier—And Harder 0:27 AI Tool Directories Are Graveyards Now 1:52 Easy to Build, Hard to Sell 2:13 "If You Build It They Will Come" Is Dead 2:40 Slack vs Teams: Why Distribution Wins 3:55 Option 1: Borrow Someone Else's Audience 4:23 Option 2: Buy Distribution Through Ads 5:05 Option 3: Build in Public (The Best Way) 6:22 Why Video Beats Every Other Content Type 6:58 Distribution Building vs Being an Influencer 8:56 Ask Your Future Customers What to Build 10:28 Pre-Sell Before You Build: The Validation Hack 12:21 Case Study: Yoni's 508-Day Build in Public Journey 13:43 The 5-Step Framework to Build Distribution 14:42 Step 1: Short-Form Video & Remove All Friction 17:28 Step 2: Find Your Comrades (Dream 100 Strategy) 21:21 The Ego Play: How to Get Big Creators to Share You 22:46 Step 3: The Content Funnel—Start Broad 25:36 Content Formats: Newsjacking, Tool Reviews & More 26:52 Step 5: Plan 100 Video Ideas in Advance 27:55 Every Creator Has One Video Pop Off Unexpectedly 28:39 My Viral Video Story: 3.8 Million Views 30:11 Free Resources: Course & 4K Member Community 31:06 Q&A: Staying Authentic While Building in Public 32:06 Q&A: How to Start Vibe Coding with AI 34:24 You Don't Need to Be a Coder Anymore 35:48 Q&A: Connecting Lovable to Your CRM 36:26 Wrap Up & Where to Find Everything —— Contact —— Best is in YouTube comments. For business enquiries only: https://www.passionfroot.me/iamkylebalmer
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