Want Some "Not Nice Advice" Send Us A Text!

Today on Not Nice, Clever we’re talking to Auric B, the former aesthetics industry “Insta celebrity” once known as Tox Josh, who went from packed clinics, global stages, and 70K+ followers… to realizing he’d become a puppet to the very machine he built.

Inside this episode, we dig into:

• The rise of Tox Josh: how “just be yourself on video” turned into viral content, brand deals, and creating a personal brand that positioned him as an industry leader.
• The near-fatal filler reaction, lawsuits and the moment he admitted, “I don’t even know who I am anymore”
• Why hustle culture + algorithm-chasing + people-pleasing is the quickest way to lose your identity (and your joy)
• The real difference between authentic optimism and toxic positivity—especially when you’re deep in burnout.
• How Auric rebranded and is reclaiming is building a new era with The House of Alchemy, witchcraft, tarot, and actual healing

This isn’t a polished “I figured it all out” story. It’s the messy middle, the chrysalis, the part most people hide. If you’re craving an honest look at rebranding your life and business without selling your soul, press play.

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE