In this episode, Rob Brown sits down with Arna Erazo, a rising leader in Client Accounting Services. She built a thriving outsourced accounting practice at GHJ from scratch while working remotely from Oklahoma.

Arna shares her journey from Big Four audit to industry to advisory. She opens up about balancing motherhood and leadership. She discusses scaling her practice from four clients to over 100. Her team grew from one to 12 members across the country.

This conversation covers people-first leadership, building culture in remote teams, and why CAS is accounting's fastest-growing service line. Arna breaks down what CAS 3.0 looks like. She explains how firms can leverage AI and technology to elevate the profession.

She also discusses personal branding, writing thought leadership, and how both introverts and extroverts can become influential in their own ways.

Key Topics Covered:

• Scaling a remote outsourced accounting practice from the ground up
• Building firm culture and connection across distributed teams
• Balancing motherhood with demanding leadership roles
• People-first approach to team building and client relationships
• Why CAS is the fastest-growing accounting service line
• Leveraging AI and technology for accounting's future
• Writing and personal branding done intentionally
• Mentorship, coaching, and supporting the next generation

This episode is packed with practical wisdom for anyone building teams, leading remotely, or shaping the future of accounting.

Leaders of the Ledger is an ongoing podcast series spotlighting the innovators, firm leaders, and rising stars shaping the future of accounting with practical insights and proven strategies.

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Leaders of the Ledger is produced and owned by CPA Practice Advisor. You can learn more about the podcast, episode recaps, and more at https://www.cpapracticeadvisor.com/podcasts/.