Most of us remember Play-Doh from childhood, but few of us realise what makes it truly distinctive.

In this episode, Brand Strategist Jack Ferguson explores how a product known for its texture built enduring emotional equity through something far less obvious.

He explores:

• How a brand's strongest assets and true distinctiveness can emerge accidentally, and what that means for you
• The overlooked power of non-visual assets like smell, touch, and sound
• How brands like Play-Doh, AFL, and Coca-Cola encode sensory memories that last
• Why marketers should pay attention to how brands are felt, not just seen
• Why “transcending senses” may be the next frontier for brand distinctiveness

A thought-provoking episode for senior marketers who want to build brands that stick in memory, sometimes in ways we never planned.

Helpful Links:

Find Jack on LinkedIn Here: Jack Ferguson | LinkedIn

Find Jack's Website Here: Evidence-Based Brand Strategy & Marketing Consulting | Jack Ferguson

Visit The Push Website Here: For Senior Marketers...By Senior Marketers | The Push

Find The Push on LinkedIn Here: https://www.linkedin.com/company/thepush

Find The Push on YouTube Here: The Push - YouTube

Find The Push on TikTok Here: TikTok - Make Your Day

Find The Push on Instagram Here: https://www.instagram.com/bethepush

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