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The Man of the Crowd

The Man of the Crowd

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 Dear Ladies and Gentlemen,I want to share a few thoughts with you on the peculiar relationship our society has with Artificial Intelligence. It confronts us with the uncanniness of how it’s taken on an almost religious-like quality—why else would the phrase curse and blessing instinctively come to mind when talking about it? To make sure the ideas I present to you are not completely out of touch, I would like to share a few video clips we’ve published on our ex nihilo Substack, created in collaboration with Dall-E and Google VEO using our in-house, proprietary Company Machine. This software is quite unusual insofar as it transliterates classic essays and transcribed conversations into visual metaphors, and because our brain—or more precisely, our language—is a veritable magic box, these produce the most daringly audacious image compositions—things that even the most fantastical mind could hardly conceive. In a curious way, a remarkable reversal can be observed here. When we talk about the power of imagination, when some extremely daring theorists of the 1990s conjured up as the visual turn, it must be said that advanced image production had long since left the visual sphere—and gone to our heads. This is noteworthy as we are witnessing the return of a medieval concept of Signs. At that time, it was believed that the closer a Sign was to God, the more valuable it was – or, as we would say today, the more abstract it was. Consequently, thought was considered the most valuable Sign, followed by the spoken word, then the image, and finally the worldly traces one leaves behind. This changed with the Renaissance, which actually brought about the visual turn that cultural theorists of the 1990s diagnosed with considerable delay – and Leonardo da Vinci reflected on the fact that music is the little sister of painting, simply because it fades away, while painting releases works of eternal value into the World. So today, while claiming we live in a visual culture may still appear to be true for large parts of the population, the intellectual and aesthetic drive that feeds this world has shifted its metamorphic form. If Hollywood’s dream factory went on strike recently, it’s because the advances in our computer culture are truly revolutionizing filmmaking. You only have to think back to one of those epic historical films of the 1950s and 1960s, where entire small towns in southern Italy were recruited as extras – and you see the difference. Today, CGI (computer-generated imagery) provides directors with a whole armada of hyper-realistic, malleable actors. And this rationality shock affects not only the extras, but also the set and stage designers, as well as the musicians, whom Bernard Hermann once invited to the recording studio in the form of an entire symphony orchestra. All this is now accomplished by someone like Hans Zimmer or by anonymous CGI artists who conjure up the most phantastical things on screen, which means that what used to be called a set is now little more than just a studio warehouse where a few actors perform in front of a green screen. Now, this threat of rationalization posed by Artificial Intelligence affects not only the immediate production process but also post-production. Today, when voices can be cloned at will, and even translation and dubbing can be done by AI with perfect lip synchronization, the radical revolution of the dream factory is a fait accompli.Now, I could launch into a dystopian tirade about the changes to our audiovisual tools—and I would be justified in doing so, insofar as the coming surges of rationality are likely to affect the entire industry. But that is not what I want to do right now. Why not? Well, simply because I am convinced that a) this is a matter of inevitability, and b) well, I personally find the aesthetic and intellectual possibilities opening up with this world both sublimely wondrous. The dilemma we face is more intellectual, if not philosophical, in nature—a humiliation that surpasses anything Sigmund Freud recorded in his Civilization and Its Discontents. As you may recall, he identified three intellectual humiliations: 1) The Copernican Revolution, which meant we could no longer feel like we were the center of the Universe; 2) Darwinian Evolutionary Biology, which called our Anthropological Supremacy into question; 3) The Subconscious self, which made it clear to individuals that they cannot even feel at home in their own thoughts, that they are no longer masters in their own house. Now, let’s keep in mind that when these upheavals happened, they only really affected a small number of people (the so-called elite, if you will), but with the Digital Revolution, we are now facing a new and much more serious situation: it impacts everyone, absolutely everyone in this World.The dilemma we face today can best be compared to what Günter Anders once aptly called Promethean Shame—which can be understood as a form of ...
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